Redge
Virgin Red
In 2023, we revolutionised Virgin Red's social presence by launching Redge—a charismatic hedgehog mascot obsessed with Virgin Red.
Taking strategic inspiration from viral brand mascots like Scrub Daddy and Duolingo, we didn't just create a character—we engineered a social media phenomenon designed specifically for TikTok's unique audience.
Our creative development included crafting Redge's distinctive visual identity from scratch, developing a compelling personality profile and brand voice, creating a complete content strategy tailored for viral TikTok engagement, and producing an initial series of high-impact videos that established Redge's character.
The mascot resonated with audiences and perfectly embodying Virgin Red's playful brand ethos. Following our launch campaign, we executed a seamless knowledge transfer to Virgin Red's internal team, equipping them with the creative assets and strategic foundation to continue Redge's momentum.
Channels: TikTok
