Biggest Balls
Subway
When Subway heard that IKEA were opening up a store on Oxford Street, they knew they had to welcome the neighbours and show them that although IKEA had the biggest store, they had the biggest (meat)balls.
We created guerrilla-style flyers to hand out on the opening day of IKEA Oxford St, sending customers to claim a free Meatball Marinara at Subway on the same day.
Along with the flyers created, we shot and edited all content to go out same day to keep up with social buzz and kick up a PR storm.
Channels: TikTok & Instagram
