Points Board
Virgin Red
For a major brand push, we created buzz around Virgin Red's rewards app through an engaging real-world activation.
We teamed up with perfect-fit influencers, Joe and Lisa Baggs, crafting scripts that kept their authentic voice while hitting key messages. Our hands-on approach included thorough briefings and on-site direction to capture their best performances.
Working with PR pros, we built the Virgin Red Points Board – a fun, interactive setup where people played games and won unforgettable rewards on the spot.
We moved fast, launching the main content piece at 9PM the same day as the event. The campaign smashed targets with 2M TikTok views across all assets.
Channels: TikTok