Van On The Run

Linda McCartney Foods launched a mobile culinary experience in summer 2024, introducing people nationwide to premium plant-based cuisine.

Their vision for social content fed off positive energy and exceptional flavour profiles. The LMF presence authentically channels the McCartney family's passion for analog photography and nostalgic 90's visual language, making this the natural art direction and framework for our campaign execution.

Leveraging vintage recording equipment including a camcorder and traditional film photography created a distinctively authentic content narrative.

Channels: Instagram & TikTok